CYK Hospitalities Opens Emotive Ale in Meerut

CYK Hospitalities, a leading F&B consultancy, has announced the successful launch of its latest project, Emotive Ale, a vibrant restaurant and bar concept in Civil Lines, Nishyam Kunj, Meerut. The venture marks another milestone for CYK in driving innovation, authenticity, and operational excellence in regional dining and nightlife experiences.

Established by Karan Singh and Kishor Kumar, Emotive Ale aims to redefine hospitality in Meerut. Its first phase introduces a comfortable restro-bar format with a curated multi-cuisine menu that spans Indian, Continental, Chinese, Thai, sushi, and dim sum offerings. The next phase will see the launch of an in-house microbrewery focused on small-batch, seasonal craft brews, paired with interactive experiences like beer tastings, food pairings, and cultural nights.

CYK Hospitalities played a pivotal role from concept to execution, offering services such as menu engineering, staff recruitment, training for both back and front-of-house teams, menu trials, and development of detailed SOPs. Their efforts ensured seamless backend operations and a rich guest experience aligned with the Emotive Ale ethos.

Karan Singh, Director of Emotive Ale, described the project as “a vibe,” stating, “CYK Hospitalities was our best find. They brought our vision to life with unmatched industry knowledge and planning.” Co-founder Kishor Kumar echoed the sentiment, adding, “Their involvement went beyond consultancy—they became co-dreamers.”

Pulkit Arora, Director & Strategic Head at CYK Hospitalities, noted, “Our goal with Emotive Ale was to create a space that merges global flavors with hometown warmth. From vision to reality, this project reflects our turnkey capabilities.”