Diageo elevates Varun Koorichh to VP – Marketing, Luxury

Diageo India has elevated Varun Koorichh as Vice President, Marketing – Portfolio Head, Premium and Luxury, according to his announcement on LinkedIn.

Varun, who has been with Diageo since 2023, previously served as Vice President of Marketing– Category Head, IMFL Brands. In his new role, he will lead marketing strategy and brand development for Diageo India’s premium and luxury portfolio.

Announcing the appointment on LinkedIn, Varun wrote, “I’m happy to share that I’m starting a new position as VP Marketing – Portfolio Head Premium and Luxury at Diageo India!”

With more than 18 years of experience across leading consumer brands, Varun brings deep expertise in brand management, innovation and international marketing. Before joining Diageo, he spent over 15 years at PepsiCo, where he held several key leadership roles, including Marketing Director, Global Customers (US); Marketing Director, Global Flavours (Ireland) and Global Senior Brand Manager, Mountain Dew (US).

Varun’s professional journey spans India, the US and Ireland across diverse categories in beverages and marketing innovation.