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Diageo has completed the sale of Cacique rum to Bardinet S.A., one of the leading Spanish spirits players. Cacique, an authentic rum brand from Venezuela with a 65-year-old heritage, is popular in Spain and Venezuela.
“The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio management. We are confident that Bardinet is the right owner for Cacique, maintaining the brand’s authenticity and prominent position in Spain and Venezuela, as well as building its position in Continental Europe,” said John Kennedy, President, Diageo Europe.
On the acquisition, Jean-Paul Bouyat, CEO of Bardinet S.A. added, “This is a strategic addition to our portfolio which will help us to increase our rum market share in Spain and beyond. We are looking forward to integrating this brand into our family, continuing to strengthen our offering, whilst ensuring exceptional taste and quality.”