Amitabh Bachchan joins Campa Sure as brand ambassador

Bollywood icon Amitabh Bachchan has been appointed as the brand ambassador for Campa Sure, the packaged drinking water brand from Reliance Consumer Products Limited (RCPL), marking a high-profile endorsement in India’s highly competitive bottled water market. The one-year association is aimed at strengthening the brand’s visibility and trust as it expands its presence across both urban and rural markets.

The endorsement forms part of RCPL’s broader strategy to rapidly scale its fast-moving consumer goods (FMCG) portfolio by leveraging its extensive distribution network and high-impact celebrity partnerships. Amitabh’s association with Campa Sure follows a series of prominent brand collaborations by RCPL, underlining the company’s ambition to accelerate growth across everyday consumer categories beyond its legacy beverage and snack offerings.

The campaign featuring Amitabh is expected to be rolled out shortly across multiple media platforms, combining traditional advertising with digital outreach to build strong initial momentum for Campa Sure’s nationwide expansion.