Gaurav Gupta unveils Chivas Regal XV promotion at Mumbai airport

Indian couturier Gaurav Gupta kicked off a high-profile promotion for the limited edition Chivas Regal XV at Mumbai International Airport, following their recent global partnership. Hosted by Pernod Ricard Global Travel Retail and Ospree Duty Free, the VIP launch at T2 Departures marked the debut of the travel retail exclusive Chivas Regal XV Gaurav Gupta edition in an immersive airport activation.

The striking space, inspired by the whisky’s rich gold palette, features a couture showpiece by Gaurav whose creations have been worn by icons such as Beyoncé, Cardi B, Megan Thee Stallion, Aishwarya Rai and Deepika Padukone. Adding a futuristic edge, the activation includes an AI-powered Virtual Dressing Room, enabling travellers to digitally ‘try on’ pieces from Gaurav’s signature collection, merging fashion innovation with luxury spirits.

Gaurav received a red-carpet welcome from senior executives of Ospree Duty Free and Pernod Ricard Middle East, including Commercial Director Vincent Duchiron and Marketing Director Neha Jabbar. After delivering remarks, the designer officiated the ribbon cutting, toured the installation and signed bottles for customers. The celebration concluded with the presentation of a commemorative cake honouring the collaboration.

Neha said, “We’re thrilled to partner with Gaurav Gupta and Ospree Duty Free here in Mumbai for the launch of our limited edition Chivas XV, brought to life through a fully immersive in-store experience.”

The Chivas Regal XV x Gaurav Gupta limited edition embodies opulence, blending shimmering gold elements with contemporary interpretations of traditional Indian motifs. Designed to reflect the elegance of the Chivas XV blend, the bottle and gift box exemplify a fusion of heritage and modern luxury.

“This partnership is a vibrant celebration of bold creativity, Asian heritage and, of course, the original luxury blended Scotch whisky which is so popular in this region, and we extend our thanks to all those who have helped make it happen. We at Ospree Duty Free strive for offering world class experiences to our shoppers and this collaboration is a reflection of this paradigm,” said an Ospree spokesperson.

The limited edition is available exclusively in Global Travel Retail, with the Mumbai promotion running through November and additional activations across major airports in the Middle East and India.