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Glenfiddich partners with André Saravia for Grand Château
Glenfiddich has collaborated with French artist André Saraiva to launch Grand Château, its newest limited-edition in the Grand Series. Saravia, an internationally renowned artist who has previously collaborated with global luxury brands, has worked with Glenfiddich to visualise the Grand Château world. From the 250 limited-edition packaging to campaign visuals, he has taken inspiration from the exquisite liquid and collision of two cultures.
Widely recognised as a genre-defining artist, André was responsible for a significant turning point in the history of street art, when he introduced his cheerful, top-hatted stick figure, and now iconic ‘Mr. A’ into his work. As the first graffiti artist to paint a character in place of the traditional tag name, he quickly became known as Paris’ most active street artist.
This collaboration further reinforces Glenfiddich’s long standing history and commitment to supporting arts, be that through collaborations with established artists or by inviting up-and-coming artists to its distillery to create artworks inspired by the surroundings.
Glenfiddich Grand Château is a 31-Year-Old whisky and the first release by the distillery to use Bordeaux red wine casks. The liquid has been matured in American oak before being finished for an extended nine years in Bordeaux red wine casks from the French wine-growing region. Indulgent and rich, caramelised cherry and apple intertwines with warming spice and toasted oak, resulting in an opulent, yet earthy liquid that’s fruity and at the same time floral. This liquid tells the tale of two worlds, drawing inspiration and character from both, to create one exceptional liquid.
Currently priced at ₹2.5 lakh in Kolkata, Glenfiddich Grand Château will be available from luxury whisky retail outlets and premium establishments in select stores across Mumbai, New Delhi, Bengaluru and Gurugram soon.