Grey Goose unveils new campaign starring Zoe Saldaña

Grey Goose Vodka has launched its latest global campaign, ‘Grey Goose Hôtel’, fronted by Oscar-winning actor Zoe Saldaña. The campaign kicks off with a series of stylish shorts created by BBH USA, the brand’s new creative agency of record, and directed by Martin Werner, with cinematography by Rodrigo Prieto.

Set in the idyllic backdrop of Lake Como, the films celebrate the French philosophy of living in the moment. The lead spot, ‘Last-ish Call’, shows Saldaña extending a hotel evening with a spontaneous cocktail adventure, while ‘Not So Dry Martini Cocktail’, debuting in July, sees her embracing a rainy beach scene with effortless joy.

“This campaign is a reminder to stop obsessing over productivity and start saying ‘yes’ to moments that inspire joie de vivre,” said Saldaña.

Aleco Azqueta, Vice President – Marketing, Grey Goose Global, adds, ‘"Make Time Wait’ is our call to rediscover joy, not in tasks, but in moments.”

The campaign rolls out June 12 across digital and social channels during high-profile events like the NBA Finals and Wimbledon. On-ground activations will allow fans to "check in" to the Grey Goose Hôtel experience throughout the year.