Halewood unveils Whitley Neill Gins in GTR

Halewood Artisanal Spirits has launched two bold expressions of Whitley Neill Gin, Distiller’s Cut London Dry Gin and Japanese Yuzu & White Strawberry, in global travel retail GTR, marking their debut with an extensive Q2 activation programme that drove strong visibility and engagement across key international locations.

These innovative variants led the brand’s high-impact Q2 campaign, underlining Whitley Neill’s continued commitment to craft, flavour, and discovery. Together with Dead Man’s Fingers Rum, the gins were central to immersive promotional efforts designed by specialist agency Kounter.

Activations were rolled out across leading airports and travel touchpoints, including Hamburg, Berlin, Düsseldorf (in partnership with Gebr. Heinemann) and London Gatwick, Birmingham, Bristol, and Stansted (with Avolta). A standout activation at London Stansted Airport featured a ‘Lift & Learn’ tech-led experience, which introduced travellers to the brand’s portfolio through interactive digital content and weekend cocktail tastings.

Halewood also expanded its presence at Billund Airport, onboard P&O Ferries, and through a permanent installation on the Arvia cruise ship in collaboration with Harding Retail, ensuring lasting engagement with premium cruise audiences.

Further brand building came through Avolta roadshows, where over 300 retail staff were introduced to Halewood’s latest innovations, boosting confidence and advocacy at the point of sale. “Our Q2 activity has reinforced Halewood’s position as a dynamic and responsive player in the global travel retail space,” said GTR Director Eamon Prunty.

Halewood will next exhibit its full portfolio, including gin, rum and a multi-award-winning range of whiskies from the UK and Ireland at the TFWA World Exhibition in Cannes, aboard Accama Delta.