Heineken reports strong 2024 results

Heineken delivered solid financial results in 2024, driven by broad-based growth and profit expansion. The company reported a net profit of €978 million, with net profit (beia) growing 7.3 percent organically. Net revenue (beia) increased by 5 percent while beer volume grew by 1.6 percent organically, reflecting Heineken’s strong global presence.

Operating profit stood at €3,517 million, with operating profit (beia) showing 8.3 percent organic growth. The operating profit (beia) margin expanded by 40 bps to 15.1 percent. Additionally, free operating cash flow reached €3,058 million, reinforcing the company's strong financial position.

Heineken’s EverGreen strategy played a key role in shaping its performance. Premium beer volume grew 5 percent, with the Heineken brand seeing an 8.8 percent increase globally. Mainstream beer volume rose 2 percent, driven by Amstel in Brazil, Cruzcampo in the UK, and Kingfisher in India. Heineken also saw a 10 percent growth, reinforcing the company’s leadership in the non-alcoholic beer segment.

Heineken achieved gross savings exceeding €0.6 billion, which supported a 40 bps expansion in operating profit (beia) margin. The company increased marketing and selling investments by €0.3 billion, a double-digit organic rise, while accelerating digital and technology initiatives.

The company also announced a €1.5 billion share buyback programme over the next two years, reflecting confidence in its future performance.

On the company’s impressive financial performance, CEO Dolf Van Den Brink said, “We delivered solid results with broad-based growth and profit expansion in 2024.”  He added, “Looking ahead, we are well-positioned to further increase our investment in marketing. We expect to grow operating profit (beia) organically in the range of 4 percent to 8 percent.”