Hunter Beer crosses 7 cr annual bottle sales

Hunter Beer, the flagship brand of SOM Group of Companies, marked World Beer Day by announcing a major sales milestone, an average of 7 crore bottles sold annually. Known for its strong yet smooth taste, Hunter continues to resonate with India’s evolving beer drinkers, particularly in the mainstream strong segment.

Launched in 1994 and revamped in 2016, Hunter has cemented its presence across major Indian states such as Madhya Pradesh, Odisha, Delhi, Karnataka, and Jharkhand. It is widely available across retail stores, army canteens, and on-premise locations.

Deepak Arora, CEO of SOM Group, said, “Hunter Beer has become a part of stories, from late-night rooftop conversations to weekend getaways with friends. With annual sales crossing 7 crore bottles now, Hunter has built a loyal consumer base across metros and rising Tier-II cities.”

The brand’s success is rooted in uncompromised quality, vibrant branding, and an iconic flavour profile that speaks directly to India’s bold and independent generation.