ICONiQ sells record 50 lakh cases

Allied Blenders and Distillers Limited (ABD)-owned ICONiQ White International Grain Whisky has achieved a significant milestone, surpassing 50 lakh cases in FY24-25, with three weeks remaining in the financial year. This reinforces its position as one of the fastest-growing whisky brands globally.

Commenting on this milestone, Alok Gupta, Managing Director of ABD, said, “Crossing 50 lakh cases in just 344 days of FY25 is a defining moment for ABD, with ICONiQ becoming India’s number one trending whisky among young adults for its sophisticated blend and stylish packaging.” He added, “We are particularly proud of how the brand is capturing the imagination of coming-of-age consumers entering the LDA bracket while also gaining international recognition across five countries with ambitious global expansion plans. This milestone reflects our strategic focus on growing our presence in the high-margin Prestige & Above segment while maximising our integrated manufacturing and distribution strengths both domestically and globally.”

Since its launch in September 2023, ICONiQ White Whisky has gained momentum in the Prestige & Above segment, driven by its contemporary design and strong consumer demand. The brand recorded 3.2 lakh cases in FY22-23 during its initial launch across East and North India. In FY23-24, sales surged to 22.7 lakh cases, earning recognition as the fastest-growing spirits brand in the world for 2023, as per Drinks International’s Millionaires’ Club Report 2024.

Congratulating ABD, Bikram Basu, Chief Innovation and Strategy Officer at ABD, said, “I am delighted with ICONiQ’s success and grateful for the overwhelming consumer love across markets, driven by a simple yet powerful brand concept—achieved without television, major events, or celebrity endorsements. ICONiQ has the potential to be a game-changer.”

ICONiQ Whisky’s success is further reinforced by multiple international accolades, highlighting its superior craftsmanship. The whisky secured gold medals at the International Spirits Challenge (ISC) 2024, International Whisky Competition (IWC) 2024, and India Wine & Spirits Awards (IWSA) 2024 and more.