ICONiQ White named Fastest Growing Millionaire Spirits Brand

Allied Blenders and Distillers’ (ABD) ICONiQ White Whisky has once again been crowned the World’s Fastest-Growing Millionaire Spirits Brand by Drinks International in its highly acclaimed Millionaires’ Club 2025 report. The brand this year has officially been ranked amongst the top 20 whiskies in the world, within just three years of launch.

Additionally, ABD’s flagship legacy brand Officer’s Choice continues to retain its position amongst the Top 10 spirits brands globally, ranking 5th amongst all whiskies worldwide. Meanwhile, Sterling Reserve has also retained its position amongst the Top 20 whiskies in the world, reinforcing ABD’s strength across multiple segments.

Speaking about this milestone achievement, Alok Gupta, Managing Director, ABD, "This is indeed a proud moment to be globally acknowledged by the Millionaires’ Club. ICONiQ White’s achievement as the world’s fastest-growing millionaire spirits brand consecutively for the second year is heartwarming, especially as we see it emerging as an internationally loved brand. The strong global position retained by our legacy brands like Officer’s Choice and Sterling Reserve is a moment of collective pride for ABD. This demonstrates the power of our multi-brand, multi-market strategy coupled with the continuous efforts of our team.”

This recognition underscores ABD’s continued commitment to crafting innovative and high-quality spirits that resonate with evolving consumer preferences both in India and across global markets.