IndoBevs' new leadership aims to fuel growth

IndoBevs is gearing up for an exciting phase of expansion with strategic leadership hires to drive its ambitious marketing and growth agenda. The company has appointed Anupam Gurani as Chief Marketing Officer, alongside Siddharth Tripathi and Manu Madan as Assistant Vice Presidents-Marketing, and Moumita Majumdar as General Manager-PR and Communications.

Anupam brings in over two decades of strategic and executional expertise and has driven growth and profitability across diverse traditional and new-age businesses. His career journey includes notable roles at RB, Google, Disney+ Hotstar, and the LEAD Group. Meanwhile, Siddharth’s expertise in consumer insights, digital marketing, and brand storytelling aims to establish IndoBevs as a formidable player in the alcoholic beverages landscape. He had previously been associated with Pidilite for almost eight years and was responsible for growing and scaling Araldite. Manu is an accomplished business leader with 15 years of experience across India and the United Kingdom and has worked in hospitality, e-commerce, and consumer goods industries with top organisations such as Intercontinental Hotels Group UK, Lupin Ltd. India, Unilever UK, Pernod Ricard India, and United Breweries. Similarly, Moumita is a seasoned communications strategist with a decade of experience across D2C brands in beauty, fashion, entertainment, luxury, lifestyle, and home services. She has led communications for brands like 82°E, a self-care brand founded by actress Deepika Padukone, and Urban Company (India, UAE, Singapore). Prior to that, Moumita has also worked with top global PR agencies like Zeno Communications and Ruder Finn, managing communications for brands like Bumble, Marico, Disney+ Hotstar, Levi’s, Nike, Netflix, Spotify, Breitling, Sony Sports and more.

“We are at a pivotal stage in our journey, and I am thrilled to have joined IndoBevs along with such an accomplished team. Each of us brings a unique set of skills and experience that will be instrumental in shaping IndoBevs' future. From driving brand engagement to enhancing consumer experiences and fortifying our market position, this team will be at the forefront of our growth story,” said Anupam.

With these key appointments, IndoBevs is set to make significant investments in marketing, brand building, and consumer engagement in the coming months, thus aiming to redefine the alcoholic beverages space in India by delivering cutting-edge innovation and crafting immersive consumer experiences that resonate with the new generation of beverage enthusiasts.

“We are on a growth trajectory at IndoBevs. We have our sights set on aggressive market expansion and making substantial investments in marketing and consumer outreach. With our dynamic leadership team in place, IndoBevs is primed to set new industry benchmarks and captivate consumers across India and beyond,” said Geetika Mahandru, President, IndoBevs.