Johnnie Walker partners with Sabrina Carpenter

Johnnie Walker has announced a global multi-year partnership with Grammy Award–winning superstar Sabrina Carpenter. Timed with the release of Sabrina’s highly anticipated album Man’s Best Friend and the final leg of her Short n’ Sweet tour, the collaboration will showcase Sabrina’s favourite whisky cocktails, album-inspired content, and exclusive experiences for fans of legal drinking age.

“Her fearless creativity and deep connection with a new generation makes her a powerhouse addition to our Johnnie Walker family,” said John Williams, Global Head of Whisky at Diageo. “This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose.”

The campaign will roll out across key cities and digital platforms, inviting fans to enjoy Johnnie Walker Black Label through Sabrina-inspired cocktails like Manhattans, whisky sours, and highballs, blending the worlds of music and whisky in a cultural moment designed to be shared.