Laurence Brady is Loca Loka’s new US Head

Singapore-based premium spirits company Loca Loka has appointed industry veteran Laurence Brady as Regional Head for the United States. This strategic move aligns with the brand’s rapid growth in the North American tequila market following its successful 2024 launch in the US and Southeast Asia.

Conceptualised in India, crafted in Mexico and marketed globally, Loca Loka has gained recognition for its flagship tequilas, Blanco and Reposado.

Brady, a seasoned industry leader, brings experience from Southern Glazer’s Wine & Spirits, Remy Cointreau, NuCO2 and Diageo. Known for driving business turnarounds and high-performance teams, he will report to Rajiv Ghumman, Global Business Head, Loca Loka. “Laurence’s expertise in building brands and leading sales teams makes him the ideal choice to accelerate our growth in the US,” said Vadlamudi.

As tequila sales surge, Loca Loka continues expanding in key US cities, including Miami, Las Vegas and Washington DC, with plans to integrate into global travel retail in 2025.