Loca Loka elevates Rajiv Ghumman to Global Business Head

Loca Loka, the owner of a premium tequila brand, has announced the promotion of Rajiv Ghumman to the role of Global Business Head.

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Rajiv Ghumman Global Business Head Loca Loka

Loca Loka, the owner of a premium tequila brand, has announced the promotion of Rajiv Ghumman to the role of Global Business Head. Rajiv will now oversee the global expansion of Loca Loka, spearheading brand launches in multiple international markets.

With over two decades of experience in developing global brands across India and Southeast Asia, Rajiv has previously worked with renowned names such as Bacardi, Jose Cuervo, and United Distillers India Ltd.

In his new capacity, Rajiv will be responsible for formulating marketing strategies, optimising sales operations, and driving expansion initiatives across key regions. Commenting on his new role, Rajiv Ghumman stated, “It is an honour to step into this global role at such a transformative time for Loca Loka and the tequila industry at large. Our focus will remain on delivering exceptional quality, fostering brand loyalty, and introducing an authentic tequila experience to a wider audience.”

Expressing confidence in Rajiv’s leadership, Harsha Vadlamudi, Founder of Loca Loka, said, “Rajiv has consistently demonstrated an unparalleled strategic insight and a deep understanding of our industry over the last 18 months. His leadership has been instrumental in our remarkable growth within global markets. As we venture into new territories across the US, Southeast Asia, Dubai, and London, I am confident that his vision will help us establish Loca Loka as a global force in the tequila category.”

With Rajiv at the helm of global operations, Loca Loka is set to accelerate its international growth trajectory, cementing its position in the premium tequila segment worldwide.