Loca Loka makes leadership hires to advance global growth

Loca Loka has strengthened its leadership team with the appointment of three seasoned professionals across Marketing, Sales and Logistics departments. The company, known for its bold approach and rapid international expansion, has named Rohit Srinivasan as Head of Marketing, Rajesh Israni as Head of Sales and Ritesh Singh as Supply Chain and Logistics Manager.

Rohit brings over a decade of experience in leading disruptive campaigns and building consumer-first brand narratives. Known for his problem-solving acumen and storytelling flair, Rohit will be responsible for sharpening Loca Loka’s brand identity and driving marketing innovation to enhance global resonance.

Rajesh offers more than 30 years of experience across sales and marketing for leading alcobev brands. With expertise in on-trade, off-trade and travel retail, he has consistently driven market expansion and brand loyalty through strategic consumer engagement and distribution excellence. His appointment is expected to fuel Loca Loka’s growth across key Indian and international markets.

On the operations front, Ritesh brings in over 15 years of experience in logistics, vendor management and regulatory compliance. With a proven track record of optimising processes and reducing operational costs, he will play a crucial role in scaling Loca Loka’s global supply chain and ensuring seamless execution.

These appointments come at a time when Loca Loka is preparing to scale its operations and deepen its global footprint. Each new leader brings a unique blend of experience, insight and ambition that aligns with the company’s cross-cultural brand ethos and high-growth trajectory.

Commenting on the new appointments, Rajiv Ghumman, Global Business Head at Loca Loka, said, “Bringing Rohit, Rajesh and Ritesh into the fold, we are merging deep-rooted industry experience with bold, fresh perspectives to supercharge our global expansion. Together, we’re not just building a brand; we’re telling a cross-cultural story that resonates with today’s globally curious consumer.”