LOUIS XIII India appoints Ankur Chawla its Brand Ambassador

LOUIS XIII by Remy Martin, the legendary cognac Maison has announced the appointment of Ankur Chawla as its Brand Ambassador and Strategic Consultant for India, underscoring the brand’s commitment to strengthening its presence in India’s growing luxury alcobev market and further aligning with discerning consumers who appreciate the pinnacle of craftsmanship and prestige.

A celebrated figure in the Indian hospitality and alcobev industry, Ankur brings with him over 17 years of diverse experience across luxury hotels, restaurants, beverages and entrepreneurship. Widely recognised as a thought leader, author and consultant, he has worked with some of the most iconic global brands and institutions, blending operational expertise with strategic vision to create transformative results.

In his new role, Ankur will elevate the brand experience for LOUIS XIII in India through curated events, tastings, storytelling sessions, developing long-term strategies to strengthen LOUIS XIII’s positioning in the Indian market and collaborating with luxury partners and influencers to expand the brand’s ecosystem across hospitality, lifestyle and connoisseurship platforms.

“LOUIS XIII is not just a cognac; it is a legacy spanning centuries, a symbol of artistry, heritage and luxury. Representing and advising such a brand in India is not only an honour but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers,” said Ankur on his appointment.