Modi Illva introduces Artic Luscious Limone Vodka

Modi Illva India has introduced Artic Luscious Limone Vodka, a refreshing addition to its Artic Vodka range. Crafted in partnership with Illva Saronno S.p.A, Italy, the lemon-flavoured variant combines the crisp character of Artic Vodka with a bold burst of citrus, designed for modern, flavour-forward consumers.

On the launch of this variant, Abhishek Modi, Managing Director of Modi Illva India, said, “This launch reflects a growing trend among new-age consumers who are choosing vibrant flavours and premium experiences. Limone embodies bold expression, Italian craftsmanship, and youthful energy, qualities that are at the heart of the Artic brand.”

With a sleek design and lively lemon profile, the new vodka is perfect for sipping neat or mixing in cocktails.

Exclusively launched in Uttar Pradesh, the 750 ml Artic Luscious Limone is priced at ₹780, targeting young drinkers who seek stylish, easy-to-mix spirits that resonate with their lifestyle.