Monkey Shoulder & Ospree unveil experiential campaign

Monkey Shoulder and Ospree Duty Free have stirred up the travel retail space with their bold and immersive “Liquid On Lips” activation, designed to bring excitement, engagement, and memorable moments to passengers passing through airport terminals.

The campaign kicked off with passengers being chauffeured in Monkey Shoulder-branded golf buggies, creating a sense of exclusivity from the start. On arrival at the Ospree Duty-Free Departure Store, travellers were welcomed with a free shot of Monkey Shoulder, complemented by an engaging in-store experience featuring interactive displays, branded touch points, and voucher-led communication supported by the business assistance team.

The highlight of the campaign was a giant Monkey Shoulder mixer truck, pumping beats from a live DJ spinning a custom playlist, creating a festive vibe right at the terminal. Shoppers received Monkey Shoulder-branded coasters, further enhancing brand recall and creating photo-worthy moments. 

“This collaboration with Monkey Shoulder is truly one-of-a-kind. The DJ setup, the larger-than-life truck, branded buggies, and the whole Liquid On Lips vibe creates a fun, experiential moment for travellers. We’re always looking to create new ways for travellers to pause, engage, and take back a unique memory. This one checks all the boxes,” remarked an Ospree Duty Free spokesperson.

The “Liquid On Lips” experience marks a new chapter in how spirits brands interact with global audiences, transforming traditional retail into a high-energy lifestyle moment rooted in creativity, storytelling, and delight.