Monkey Shoulder unveils Mixer Truck at Mumbai airport

Monkey Shoulder’s iconic Monkey Mixer Truck has made its debut exclusively at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

Launched in the Departures on May 26 for a three-month period, the showstopping pop-up has been developed in collaboration with Ospree Duty Free. The truck, with its barrel evoking a giant cocktail shaker on wheels, has set the stage for an unforgettable brand experience. The structure doubles as a DJ platform, complete with a dynamic onboard sound system.

Alongside the striking truck installation, Monkey Shoulder brand ambassadors will share their knowledge and expertise, inviting visitors to discover why Monkey Shoulder is the perfect spirit for mixing.

Seamlessly bringing together technology and mixology, travellers passing through Ospree Duty Free at Mumbai will have the opportunity to be inspired by an interactive digital cocktail recipe selector, helping them explore new mixology possibilities to try at home. Meanwhile, a captivating 3D brand video plays on a giant curved screen.

As a memorable takeaway, shoppers who purchase two bottles will receive an exclusive set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a specially curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were also treated to a ride to their gate in branded Monkey Shoulder golf carts.

“This collaboration with Monkey Shoulder is truly one of a kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, and the whole vibe create a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage, and take back a unique memory, and this one checks all the boxes,” shared a spokesperson for Ospree Duty Free.