Morpheus Brandy hits hat-trick with 1 mn cases again

Radico Khaitan Ltd. has once again reached a major milestone as Morpheus Brandy has surpassed 1 million cases for the third consecutive year, solidifying its dominance in the premium brandy segment with a 60 percent market share. Named after the Greek God of Dreams, Morpheus continues to lead the category with its rich, layered profile and smooth, evolved character.

Following the success of Morpheus XO Brandy, Radico Khaitan expanded its premium portfolio with Morpheus Blue XO, further enhancing the drinking experience.

On achieving this milestone, Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd., remarked, “Morpheus Brandy was our first foray into the premium segment, and its journey has been truly inspiring. With availability in 25 states, Morpheus is the first brandy to truly achieve national brand status. The milestone underscores our commitment to quality and the trust our consumers have placed in us.”

With exports to over 20 countries, Morpheus brandy has made its mark globally. Its unique inverted goblet-inspired bottle design, premium packaging and meticulous craftsmanship have made it a favourite among connoisseurs.

Recognised with multiple Monde Selection Awards, Morpheus continues to innovate through limited edition Festive Packs, new SKUs and strategic media partnerships, reinforcing its ‘Dare to Dream’ ethos—encouraging individuals to embrace challenges with confidence.

As it marks another year of success, Morpheus Brandy remains a symbol of ambition, refinement and the pursuit of dreams.