New Marketing Directors join ABD

Allied Blenders & Distillers Ltd. (ABD) has strengthened its leadership team with the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors. Their expertise is expected to enhance the company’s marketing strategies and drive future growth.

Arvind, associated with ABD since 2011, brings extensive experience in marketing and brand management. A science graduate from the University of Mumbai with a master’s degree in marketing from Jamnalal Bajaj Institute of Management Studies, he has been instrumental in shaping the company’s brand initiatives.

Roshni Chatterjee has built a successful career spanning FMCG and B2B sectors across the APAC region. She has led brand transformations and business expansions at companies like Unilever, Kraft Heinz, Sleek, and Jungle Ventures. In her previous role as Global Head of Brand and Communications at Sleek Tech in Singapore, she spearheaded brand revitalisation and market expansion efforts.

With their leadership, ABD aims to drive innovation and strengthen its market presence.