Osborne Group eyes new launches at TFWA 2025

Spanish wine, spirits, and gourmet food house Osborne is set to make a strong impact at the upcoming TFWA World Exhibition in Cannes, showcasing new product innovations and a renewed global growth strategy.

Among the highlights are a refreshed look for its flagship “King of the Brandies” Carlos I, a new Veterano brandy ready-to-drink (RTD) variant, a Gin Gold 999.9 miniature, and a limited-edition Nordés Premium gin. An all-new whisky is also on the horizon.

On the gastronomy front, Osborne will spotlight its acclaimed Cinco Jotas Iberian ham, alongside its charcuterie portfolio including morcón, salchichón, and loin. Expert staff will be present to bring the brand’s Spanish culinary heritage to life for trade partners.

Cathy Rolland, Osborne Group Global Travel Retail Manager, said, “We are putting the final touches to a presentation which we expect will take Osborne’s products to a new level in travel retail. Alongside regional expansion and premium visibility, we are accelerating Cinco Jotas’ growth in Asia and the Americas, while reinforcing our footprint in cruise and F\&B channels.”

Cathy emphasized sustainability and innovation as key pillars, noting Osborne’s EcoVadis rating and alignment with the UN Sustainable Development Goals. She added: “From exclusive tastings to refreshed packaging, our innovations are designed to connect with travellers and share the soul of Spanish gastronomy worldwide.”