Ospree & Radico celebrate ‘Spirit of India’ at Mumbai airport

Ospree Duty Free, in collaboration with Radico Khaitan’s Rampur Distillery has launched its month-long ‘Spirit of India’ activation at Chhatrapati Shivaji Maharaj International Airport, Mumbai. The unique showcase celebrates two iconic Indian spirits, Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, through interactive elements designed to blend culture, craftsmanship, and flavour.

Anchoring the campaign is the “Liquid on Lips” experience, a guided tasting zone offering international travellers a sip of three premium expressions from Radico Khaitan’s portfolio: Rampur Double Cask, Sangam World Malt, and Jaisalmer Indian Craft Gin. Housed inside the Common House space at the terminal, trained brand ambassadors walk visitors through tasting notes, provenance details, and ideal food pairings.

Adding to the cultural richness, the activation includes a life-sized camel installation that pays homage to Rajasthan’s vibrant heritage, along with a live pottery painting station where travellers can paint clay vessels under artisan guidance and take them home as souvenirs.

“With every activation we aim to offer our travellers something new and memorable. Our partnership with Rampur Distillery is quite a spirited one, bringing together taste, tradition, and a touch of India’s craft legacy. ‘Liquid on Lips’ adds a flavourful pause to the travel journey, making the experience more engaging,” a statement from Ospree Duty Free stated. 

Rampur Distillery shared, “Rampur Indian Single Malt and Jaisalmer Gin are born from India’s rich heritage and crafted with care at one of Asia’s oldest distilleries. Through this immersive activation, we are proud to bring the spirit and soul of India to the world stage. Partnering with Ospree allows us to celebrate not just our products but the stories, artistry, and culture that shape them.”

For 30 days, the activation will invite global travellers to pause, sip, and savour the very best of India’s spirits and culture.