Pernod Ricard India to sell Imperial Blue to Tilaknagar Industries

Pernod Ricard India has signed a definitive agreement to sell its Imperial Blue business division to Tilaknagar Industries Ltd. (TI), a prominent player in the Indian spirits industry.

The deal marks a significant shift in Pernod Ricard India’s portfolio strategy aimed at accelerating its focus on premiumisation. As Pernod Ricard’s second-largest market globally, India remains a strategic priority, and the sale is expected to enhance the company’s operating margin and net sales growth rate immediately upon closing.

"This transaction is a win-win for all stakeholders involved, both at the global and local level," said Alexandre Ricard, Chairman and CEO of Pernod Ricard. “It sharpens our focus on more profitable and faster-growing brands, further fuelling our ambition in one of our top markets.”

Jean Touboul, CEO of Pernod Ricard India, highlighted the company's pivot away from the admix value segment. “This disposal allows us to unlock further profitable growth by concentrating on high-performing brands such as Royal Stag, Blenders Pride, and global icons like Chivas, Jameson, Absolut, and Ballantine’s. We are entering an exciting chapter marked by innovation and premium offerings tailored for the evolving Indian consumer.”

The transaction is subject to regulatory approval from the Competition Commission of India and is expected to close in the coming months.