Pernod Ricard launches Longitude 77 in Karnataka

Pernod Ricard India introduced its award-winning single malt whisky, Longitude 77, to Karnataka on September 2 at an exclusive launch event hosted at Jamavar, The Leela Palace, Bengaluru.

Named after the 77° East longitude line that runs across India, the single malt is produced in small batches with indigenous ingredients to capture the country’s diverse terroir.

It has earned international acclaim, securing gold medals at the London Spirits Competition, The Global Spirit Masters by The Spirits Business and Monde Selection, along with a bronze at The International Wine & Spirits Competition. Crafted by master blenders with experience on renowned labels such as Chivas, Glenlivet and Jameson, the whisky reflects a blend of global expertise, and India’s distinct character.

It is already available in Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Punjab, Dubai, and duty-free outlets in Mumbai and Delhi.