Pernod’s Longitude 77 Collector’s Edition debut at Cannes 2025

Pernod Ricard India ‘s unveiled its limited-edition Longitude 77 Collector’s Edition at the official India Pavilion, bringing together fine art, heritage, and craftsmanship in a globally celebrated setting. It made a striking impression at the 77th Cannes Film Festival by facilitating the debut of artist Padma Shri Paresh Maity and art patron-actor Shalini Passi at the prestigious red carpet.

With a mission to champion Indian excellence, Longitude 77 continues to act as a conduit for cultural exchange, spotlighting homegrown talent at global platforms and reimagining the narrative of modern India.