Radico enters luxury vodka segment with The Spirit of Kashmyr

Radico Khaitan Ltd. has forayed into the luxury vodka segment with the launch of The Spirit of Kashmyr.

Crafted with inspiration from the Kashmir valley, the new brand is available in two premium variants, Indian Natural Vodka and Indian Saffron Vodka. Both are made using glacier-fed Himalayan spring water and select Himalayan grains, with the saffron expression infused with Pampore saffron, one of the rarest and most prized spices in the world.

The vodka is presented in a bottle that visually captures the essence of Kashmir’s landscape, transitioning from snow-capped peaks to saffron blooms. Each bottle features a crystal-clear cork, echoing the purity of Himalayan springs.

Abhishek Khaitan, Managing Director of Radico Khaitan, said, “With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. This vodka is created with an aspiration to transform it into a leading global brand and reflects our long-term vision to redefine the Indian alcobev landscape.”

The vodka has currently been launched in Uttar Pradesh at ₹3,000 for the saffron variant and ₹2,500 for the natural variant of a 750ml bottle. It is also available in 180 ml packs at ₹740 and ₹620, respectively. The launch will be supported by a nationwide campaign featuring digital and on-ground activations aimed at showcasing Indian craftsmanship and heritage through a luxury lens. The range is soon slated to expand to Goa, Maharashtra, and other key markets across India.