Radico unveils new look for 8PM Premium Black

Radico Khaitan has unveiled a stunning new packaging for its highly acclaimed 8PM Premium Black Whisky, reinforcing the brand’s enduring legacy and commitment to excellence in the premium whisky space.

Introduced in 2018 as an elevated extension of the iconic 8PM Whisky, the Premium Black variant has emerged as a favourite among whisky connoisseurs, surpassing 12 million cases sold since launch. The new bottle design marks a bold new chapter for the brand, combining aesthetics, storytelling, and premium appeal in a powerful visual statement.

Featuring intricate embossing with “Since 1998” etched into the glass, the redesigned bottle pays homage to the whisky’s 27 year heritage. The octagonal neck symbolizes strength and balance, while the label, anchored in the “Art of Eight”—spotlights the eight rare tasting notes: Malty, Fruity, Floral, Spicy, Dried Fruits, Smokey, Sweet, and Woody.

Speaking on the occasion, Abhishek Khaitan, Managing Director of Radico Khaitan  said,
“For me, 8PM is a transition. A transition that signifies that very moment when the world’s obligations fade, and what begins is something far more personal: reflection, connection, and the quiet luxury of being present.” He added,  “I believe ‘Life begins at 8PM’. And that’s exactly what we’ve poured into 8PM Premium Black. A philosophy rooted in time, freedom, and in bonds we choose to nurture. Through the new packaging, we wanted the bottle to become an extension of the idea itself with a bold, contemporary design that mirrors the blend’s depth and the time it represents.”

The packaging highlights the brand’s “Grain to Glass” philosophy, capturing the significance of time in crafting every drop. A gloss-finished bottle cap, sleek octagonal structure, and rich black palette collectively convey modern luxury while maintaining the core identity of the whisky.

Already available in over 25 states and union territories, 8PM Premium Black continues to redefine premium whisky consumption in India. The new design also proudly features the Monde Selection Gold Award, which the brand has won for seven consecutive years, underlining its unwavering commitment to quality and international acclaim.