Rockberg Gold beer debuts in UAE

The Adie Broswon Group has announced the launch of its premium lager, Rockberg Gold, in UAE, marking a significant milestone in the brand’s global expansion. The beer is now exclusively available through African + Eastern, one of the region’s leading beverage retailers.

Brewed with handpicked pale malts and select American-origin hops, Rockberg Gold is a refined take on the classic Helles-style lager. Its bold character is crafted through a traditional two-stage decoction process and extended cold conditioning, delivering brilliant clarity, a crisp finish, and balanced flavour.

According to Adie Broswon, Rockberg Gold is designed for the modern drinker, someone who seeks both substance and style.

The beer is now available across African + Eastern’s retail stores in the UAE and online at AfricanEasternOnline.com, offering easy access to this contemporary lager for consumers across the region.