Rockberg Gold Beer debuts in UP

The Adie Broswon Group has officially launched its premium lager, Rockberg Gold, in Uttar Pradesh, marking a significant milestone in the brand’s expansion journey.

The beer is now available across key cities in the state, including Noida, Meerut, Baghpat, Bijnor, Saharanpur, Agra, Mathura, Etah, and Etawah. This strategic rollout reflects the company’s commitment to bringing high-quality brews to new markets and catering to India’s growing community of discerning beer enthusiasts.

Brewed using handpicked pale malts and select American-origin hops, Rockberg Gold is a modern interpretation of the classic Helles-style lager. Crafted through a traditional two-stage decoction brewing process and extended cold conditioning, the beer offers brilliant clarity, a crisp finish, and a well-balanced flavour profile.

According to the company, Rockberg Gold is crafted for the modern consumer, someone who appreciates both depth and design. Each market entry is seen as an opportunity to connect with new audiences through a product that embodies craftsmanship, character, and clarity.