Royal Stag Barrel Select Shorts feature Rajkummar Rao, Patralekha

Royal Stag Barrel Select Shorts, India’s leading platform for premium short film storytelling, has launched a compelling new campaign titled “For the Select Ones.” Featuring acclaimed actors Rajkummar Rao and Patralekha, the campaign is a tribute to individuals who rise through refined choices, authenticity, and artistic integrity.

Conceptualised by FCB NEO, the campaign film showcases how deliberate, thoughtful decisions shape meaningful journeys both in life and in art.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, stated, “Royal Stag Barrel Select Shorts has evolved into creating an ecosystem that brings world-class narratives to curious and discerning audiences, thus becoming a destination for short films in India. With our new thematic campaign, For the Select Ones, we continue this next chapter of our brand’s select storytelling journey by celebrating those who embody success through their distinct choices.”

Mayuresh Dubhashi, CCO of FCB NEO, noted, “This film is a quiet tribute to the art of choosing well. It aligns beautifully with the Royal Stag Barrel Select Shorts’ ethos of celebrating individuals with a refined eye and fearless vision.”

Bringing together Rajkummar and Patralekha, the campaign film delves into the emotional and introspective side of success. Both actors known for roles that reflect substance and artistic courage serve as the perfect embodiment of the campaign philosophy.

Rajkummar shared, “For the Select Ones is a powerful reflection of that mindset, valuing integrity, thoughtfulness, and individuality. I'm proud to be part of Royal Stag Barrel Select Shorts’ campaign that celebrates the strength of discerning choices."

Patralekha added, “I’ve always admired Royal Stag Barrel Select Shorts for their artistic depth and commitment to original voices. This collaboration reinforces my belief in choosing projects that reflect my artistic identity.”

Over the years, Royal Stag Barrel Select Shorts has collaborated with some of India’s most respected filmmakers, including Sujoy Ghosh, Anurag Kashyap, Neeraj Ghaywan, Dibakar Banerjee, and Tigmanshu Dhulia. These partnerships have produced critically acclaimed short films known for their cinematic richness and contemporary relevance.

The campaign will be rolled out via a high-decibel digital and media activation, designed to leave a lasting impact on audiences who value differentiation and purpose.