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Royal Stag BoomBox mesmerises Thane
Seagram’s Royal Stag BoomBox held its third edition at TMC Ground, Thane on February 1 where thousands immersed themselves in an electrifying night of music, gaming, and immersive experiences.
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The sprawling grounds of TMC came alive with vibrant installations, immersive art displays, curated food experiences, and interactive zones, creating a multisensory celebration beyond just music. The evening kicked off with an electrifying set by DJ Yogii, who set the perfect mood for the night. The audience was spellbound as rap icon Ikka delivered his electrifying beats, followed by powerhouse performer Nikhita Gandhi and music maestro Armaan Malik whose spectacular closing act perfectly embodied the festival’s signature blend of diverse musical genres, creating an unforgettable experience for Generation Large. The event also showcased an electrifying EAFC gaming face-Off competition between Shreeman Legend and Rawknee, live on stage.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, “The universal language of music, especially in live experiences, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. Now, as we unveil the third edition of Royal Stag BoomBox, the platform is set to elevate the experience with an exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of hip-hop, along with art and cultural experiences, truly exemplifying the brand philosophy of Living It Large.”
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Music has been a key consumer engagement pillar for the brand through the years. The platform audaciously brings together Bollywood’s timeless melodies with hip-hop's raw energy, creating the original sound of today’s generation.
BoomBox is next slated for Gurugram and Guwahati on February 8 and March 1, respectively.
“After an incredible show in Mumbai, I'm thrilled to bring this unique musical experience to Gurugram,” said an exciting Armaan.
