Royal Stag BoomBox releases its 3rd track ‘Maybe’

Royal Stag BoomBox, the flagship music IP by Seagram’s Royal Stag in collaboration with Universal Music Group, has launched its latest track ‘Maybe’, a powerful and emotive collaboration featuring celebrated singer Armaan Malik and rapper Ikka. The track is the third and final release of this season under Royal Stag BoomBox Originals, a format that blends the melodic charm of Bollywood with the dynamic rhythms of hip-hop.

Following the success of originals like ‘Sigh’ by Nikhita Gandhi and Dino James, and ‘Sajna Mera’ by Neeti Mohan, Panther, and Ravator, ‘Maybe’ dives deep into the emotional turmoil of love, capturing that fleeting moment between hope and hesitation,  a narrative that resonates with ‘Generation Large’.

Armaan Malik shared, “Maybe is honest and emotional. It speaks to that feeling of uncertainty in love. Working with Ikka brought a refreshing dimension to the song. Platforms like Royal Stag BoomBox empower artists to push boundaries and connect more authentically.”

Ikka added, “This isn’t just a love song, it’s a vibe. Collaborating with Armaan helped me tap into a softer, introspective side of my music. Royal Stag BoomBox gives artists the space to truly express themselves.”

The initiative is part of Royal Stag’s broader music-forward vision that celebrates its youth-centric philosophy of ‘Living It Large’. Speaking on the launch, Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, “Music continues to be a key passion point for today’s youth. Royal Stag BoomBox Originals elevates this experience by merging Bollywood melodies with the pulsating energy of hip-hop, staying true to our brand spirit.”

Preeti Nayyar, SVP & Business Head – India & South Asia, UMG For Brands, remarked, “BoomBox is about bold expression. At UMG for Brands, we are proud to co-create a platform that brings together incredible talent across genres to craft the evolving soundscape of India.”

Having captivated youth across cities with its energetic on-ground events, the second season of Royal Stag BoomBox Originals now lives on in the digital space. Maybe is available on YouTube, all major audio streaming platforms, and across Royal Stag BoomBox’s social media channels.