Royal Stag BoomBox releases new track

Royal Stag BoomBox, the flagship music IP by Seagram’s Royal Stag in collaboration with Universal Music Group, has launched its latest track, ‘SIGH’, under the second season of BoomBox Originals. A bold and energetic blend of Bollywood melody and hip-hop, the song features the powerful pairing of Nikhita Gandhi and Dino James, delivering a message of self-expression and authenticity.

Following chartbusters like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, ‘SIGH’ marks the first release from the new season and continues the platform’s mission to showcase “The Original Sound of Generation Large.” With a bold vibe, smooth vocals, and unapologetic attitude, the track resonates with today’s youth, encouraging them to own their identity and live life on their terms.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development, Pernod Ricard India, remarked, “Music is a universal language that unites and inspires. Royal Stag continues to celebrate it as a core youth passion pillar. With BoomBox Originals, we’re elevating the experience by fusing Bollywood’s timeless melodies with hip-hop’s bold beats, truly exemplifying our philosophy of Living It Large.”

Sharing her experience, Nikhita said, “What I love about Royal Stag BoomBox is that it gives artists the freedom to truly express themselves; no filters, just pure sound and storytelling.”

Dino added, “This track embodies everything we wanted to achieve. It's bold, authentic, and unapologetically honest. Royal Stag BoomBox is a compelling platform that encourages us to push creative boundaries.”

Preeti Nayyar, SVP & Business Head - India & South Asia, UMG for Brands, said, “Royal Stag BoomBox represents fearless creativity and genre-blending experimentation. It brings together diverse artists and sonic identities, helping shape the evolving soundscape of India.”

Rooted in culture and powered by experimentation, Royal Stag BoomBox continues to bridge Bollywood's emotional depth and hip-hop’s raw energy, creating tracks that resonate deeply with the youth. ‘SIGH’ is now streaming across YouTube, social media, and all major audio platforms.

The season promises more fusion tracks ahead, including ‘Sajna’ by Neeti Mohan x Panther x Ravator, and ‘Maybe’ by Armaan Malik x Ikka, offering fresh sonic perspectives and exciting musical collaborations.