Royal Stag BoomBox releases ‘Sajna Mera’

Royal Stag BoomBox, in collaboration with Universal Music Group, has released Sajna Mera, the second track of the season under its flagship music IP, Royal Stag BoomBox Originals. The new song brings together powerhouse talents like singer Neeti Mohan, rapper Panther, and music producer Ravator, in a compelling fusion of Bollywood melody and hip-hop, celebrating the brand’s ethos of ‘Living It Large’.

“Collaborating with Panther and Ravator was refreshing. Royal Stag BoomBox gave us the freedom to tell a modern love story through music,” said Neeti.

Following the success of earlier hits like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, Sajna Mera captures the essence of modern love which is expressive, raw, and magnetic. It reflects the sound of Generation Large, blending contrasting musical styles into a unified and emotive experience.

According to Panther, “There’s incredible energy that comes from blending smooth vocals with rap. Sajna Mera reflects what Royal Stag BoomBox is all about breaking new ground and delivering something real.”

Echoing this sentiment, Ravator said, “We set out to create more than just a song, we wanted to craft an experience. Platforms like Royal Stag BoomBox are rare because they empower artists to take creative risks.”

While highlighting the brand’s vision, Kartik Mohindra, CMO and Head of Global Business Development, Pernod Ricard India, said, “Music is a powerful unifier, and with BoomBox Originals we blend Bollywood’s timeless melodies with the rise of hip-hop, delivering a unique soundscape that embodies our brand philosophy.”

Preeti Nayyar, Senior Vice President & Business Head - India & South Asia, UMG for Brands, noted, “Royal Stag BoomBox is about bold expression. We're proud to support a platform where artists can explore new sonic territories and connect with youth in a truly authentic way.”

With Sajna Mera now streaming across YouTube, audio platforms, and social media, Royal Stag BoomBox Originals continues its mission to redefine India’s musical narrative. Upcoming tracks like ‘Maybe’ featuring Armaan Malik and Ikka promise to keep the momentum alive.