Scottish brand Slange Var invites offers for IP rights

Slange Var, the award-winning Scottish drinks brand, has put its brand and associated assets up for sale. The Glasgow-based company boasts a robust intellectual property portfolio, including internationally registered trademarks for alcoholic and non-alcoholic beverages and food products.

Founded in 2015, the company is now considering limited brand licensing opportunities, including regional licensing for international markets or product-specific collaborations.

Slange Var, the phonetic rendering of the Scottish Gaelic for “cheers to your health”, was recently listed in the Metis IP100, an international index that ranks IP-rich companies based on the quality and commercial potential of their intellectual property portfolios. This, combined with the brand’s award-winning recipes and compelling brand story, makes Slange Var a highly attractive opportunity for the right strategic buyer, according to founder Sarah Dougan.

The company has not placed a minimum value on the proposed sale, which includes internationally registered trademarks, recipes, domain names, and associated digital assets.

She believes it is a lucrative brand for an international drinks producer, particularly one selling into markets with a large Scottish diaspora, such as North America, Australia and New Zealand. "We have worked with care and conviction to build a brand that reflects Scottish heritage, quality, and a strong commitment to sustainability that extends beyond the bottle. Our goal is to find a buyer who shares our vision for the brand and recognises Slange Var’s strategic value.”

The internet has transformed the global trade in trademarked brands, adding huge value to companies with recognised, easily memorable names through SEO and social media reach.

James Espey OBE, a shareholder in Slange Var, said, “No longer is a brand name simply a catchy title; it's a digital asset with tangible and often hefty price tags attached. Today, the digital landscape offers instant global reach, enabling brands to connect with millions, cultivate communities, and foster loyalty with unprecedented speed and efficiency. Securing a premium domain name can offer an invaluable head start in the digital marketplace.”