Sentipede launches AI pricing intelligence platform for GTR

AI products company Sentipede.ai has unveiled Zaic, its flagship AI-powered pricing intelligence platform designed to deliver clarity, speed and precision to the duty-free industry. Incubated by Voiceback Analytics, a leading travel retail analytics firm and a Microsoft partner for data and AI, Sentipede is building intelligent tools that simplify complexity and enable smarter commerce across retail and global travel retail.

Zaic captures prevailing Retail Selling Prices and active promotions across multiple SKUs and duty-free stores. With proprietary algorithms and seamless AI integration, the platform provides unparalleled visibility into competitive pricing landscapes. It tracks and analyses daily prices and promotions across more than 1,500 items in over 30 global shopping destinations, including major duty-free operations in Dubai, Singapore, London-Heathrow, Frankfurt, Mumbai, Delhi, and several others. This delivers granular, SKU-level insight into how products are priced and promoted in real time, empowering brands, airports and operators to benchmark, optimise and strategise with greater agility.

Zaic’s capabilities includes sourcing daily prices and promotions for 1,500 key SKUs across liquor, beauty and confectionery categories in more than 30 locations worldwide, with select downtown stores included for inland retail comparisons. It allows instant item-level price comparisons across multiple duty-free locations, provides discovery of active promotions and discounts by market or brand, enables evaluation of post-promotion final prices to reveal true competitive positioning, and offers the ability to view pricing in preferred currencies using prevailing exchange rates. Zaic’s pricing engines monitor markets continuously, updating prices and promotions every day to reveal both long-term pricing trends and short-term competitive promotional moves. The platform operates on flexible subscription plans that allow users to select the specific locations and SKUs they require and pay accordingly.

All insights are delivered through intuitive dashboards with export-to-excel capabilities, offering brands, duty-free operators and airports a seamless, scalable pricing intelligence solution that supports faster decision-making, sharper benchmarking and more effective promotional planning.

Commenting on the launch, Sheel Vora, Promoter and CEO of Sentipede Technologies, said, “ZAIC is our answer to the pricing opacity that plagues global travel retail. With this platform, we’re not just tracking prices; we’re decoding patterns, surfacing opportunities and enabling faster, smarter decisions. Our partnership with Voiceback Analytics gives us the domain depth and technical edge to build products that are both visionary and grounded in operational reality.”