Soha Ali Khan collaborates with Hyatt to relaunch dining club

Hyatt Hotels has announced the relaunch of its exclusive membership programme, the Hyatt Dining Club, in collaboration with actor and author Soha Ali Khan. This marks the first such partnership between Hyatt and Soha, adding a personal and public facing dimension to the brand’s guest engagement initiatives in India.

The revamped Hyatt Dining Club offers enhanced dining and wellness privileges, including suite upgrades, spa discounts, and savings on annual gym memberships at participating Hyatt hotels across India. Dining benefits apply to groups of up to five and are subject to membership terms.

Commenting on the collaboration, Soha said, “Dining out has always meant more than food to me, it’s about connection and cherished memories. The Hyatt Dining Club captures that essence of warmth and togetherness.”

On this partnership, Lokesh Sabharwal, Regional VP - Operations, India & Southwest Asia, Hyatt, emphasised the brand’s focus on meaningful experiences, stating, “Hyatt Dining Club is our way of showing appreciation to our guests, enriching their Hyatt experience.”

Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt, added, “This partnership with Soha lends a heartfelt narrative to our campaign. With this relaunch, we invite guests to ‘Own the Privilege’ of curated Hyatt experiences.”