SOM Group elevates Re:Sound Bengaluru with its brand presence

SOM Group has marked a strong culture-first engagement at Re:Sound with Lucky Ali, held at Phoenix Marketcity, Whitefield, where thousands of music lovers gathered for a soulful and nostalgia-filled evening. Headlined by the iconic Lucky Ali, the concert emerged as one of Bengaluru’s most memorable live music moments of the year, blending intimate performances with a warm, emotionally charged atmosphere.

As part of SOM Group’s on-ground presence, its beer brands Woodpecker and Sunny Beaches curated thoughtfully designed beverage zones that seamlessly integrated into the venue’s overall vibe. These relaxed spaces became natural pause points for attendees to unwind, reconnect with friends, and immerse themselves in the easygoing spirit that has long defined Lucky Ali’s music.

Throughout the evening, concertgoers were seen enjoying Woodpecker and Sunny Beaches beers while moving across the venue. A subtle yet appreciated highlight was Woodpecker’s easy twist-and-open format, which allowed audiences to quickly grab a drink and return to the performance without missing a moment. The easy-drinking brews complemented the mellow, nostalgic mood of the night, reinforcing SOM Group’s focus on enhancing live experiences through thoughtful brand integration.

Deepak Arora, CEO, SOM Group, shared,“Re:Sound with Lucky Ali had an energy that was warm, nostalgic and beautifully collective. We are always happy to be part of experiences that celebrate culture, community and the joy of live events.”

The concert concluded with thousands of fans singing along under the open sky, creating moments that echoed the simplicity and charm of Lucky Ali’s timeless music. With its carefully curated ambience and SOM Group’s understated yet impactful presence, Re:Sound’s Bengaluru edition stood out as a meaningful cultural highlight on the city’s events calendar.