SOM Group joins Big Dhun Concert in Indore

SOM Group emerged as a key highlight at the Big Dhun Concert held at Phoenix Citadel Mall, Indore, where close to 5,000 music enthusiasts gathered for a vibrant musical evening headlined by acclaimed singer Harshdeep Kaur. As the Celebration Partner, SOM Group played a significant role in shaping the festive atmosphere, making the concert one of the most memorable live music events in the city this year.

The energy of the concert was further enhanced by SOM Group’s diverse beverage portfolio, including Hunter Beer, Woodpecker Beer, Mahavat Whisky, White Fox Vodka and its RTD range. Dedicated and engaging consumer zones created by SOM Group became popular touchpoints at the venue, offering attendees a space to unwind, enjoy refreshments and soak in the live music experience.

Commenting on the occasion, Deepak Arora, CEO, SOM Group, said, “Nights like these highlight how beautifully music brings people together. It is exciting to see large-scale concerts taking shape in Madhya Pradesh, and we are proud that SOM Group could contribute to creating such a memorable celebration for the people of Indore.”

The concert concluded with enthusiastic audience participation, collective sing-alongs and moments of celebration across the venue, with SOM Group’s presence adding an extra layer of vibrancy while the spotlight remained firmly on Harshdeep Kaur’s electrifying performance.