Som’s Power Cool beer hits 1 crore sales in 4 years

Power Cool, the flagship value-segment beer from the Som Group of Companies, has become Karnataka’s most loved brew, crossing a major milestone of over 1 crore cases sold in just four years. Widely regarded as the best beer in the state, Power Cool’s success highlights its strong appeal among young, value-conscious consumers who seek premium quality at an affordable price.

Priced at ₹150 for a 650 ml bottle, Power Cool offers a refreshing taste, smooth finish, and unbeatable value, making it the go-to choice in a competitive market. Backed by Som’s state-of-the-art brewing technology and stringent quality control, the brand has grown rapidly through strategic distribution and deep consumer engagement.

“This milestone is more than a number; it reflects the trust and loyalty of our consumers across Karnataka,” said Deepak Arora, CEO, Som Group of Companies. “Power Cool is not just a beer; it’s a badge of aspiration.”

With Power Cool’s stellar rise, Som continues to solidify its presence in key markets while delivering products that blend great taste with outstanding value.