Soorahi appoints Ankur Chawla as Brand Evangelist

Soorahi Whisky, crafted by Uppal Brewers and Distillers Pvt. Ltd. (UBD), has appointed F&B industry expert Ankur Chawla as its Brand Evangelist. This strategic move is aimed at accelerating Soorahi’s on-trade presence and strengthening community engagement within the hospitality sector.

Known for his deep understanding of the F&B landscape and a passion for travel and cultural exploration, Ankur Chawla’s appointment aligns seamlessly with Soorahi’s brand ethos.

Expressing his enthusiasm, Ankur stated, “This partnership reflects my passion for travel and connecting with people. With Soorahi, we’re creating not just a whisky, but a movement that celebrates exploration, culture, and storytelling.”

As Brand Evangelist, he will lead tasting sessions and skill-building programmes for bartenders, servers, hostesses, and F&B professionals across Soorahi’s key markets, beginning with Delhi. He will also curate Soorahi signature serves and cocktails inspired by India’s diverse climatic zones and contribute to collaborative brand event.