Spirits soar high as Madhu Mandapam debuts at AAHAR

Bharat Mandapam witnessed an electrifying start to Madhu Mandapam, the country’s first-ever dedicated platform for alcoholic beverages, at AAHAR 2025. The event, a spectacular fusion of heritage, innovation and craft, opened its doors to a bustling crowd of industry leaders, hospitality professionals, diplomats, international visitors and liquor enthusiasts, eager to explore the best of the alcoholic beverage world.

With a stellar lineup of leading domestic and international companies—including Diageo, Carlsberg, Allied Blenders & Distillers (ABD), Uppal Breweries & Distilleries (UBD), Alcobrew Distilleries, Mohan Meakin, Amrut Distilleries, India Glycols Ltd, and Rock and Storm Distilleries—the exhibition floor transformed into a paradise for connoisseurs. From rich single malts and artisanal craft spirits to fine beers, every brand showcased its finest offerings, giving visitors a true taste of excellence.

The grand inauguration of Madhu Mandapam was led by Nilesh Patel, Managing Director of Carlsberg Group, in the presence of top industry professionals and business leaders. Adding to the occasion’s prestige, Danish Ambassador to India, Rasmus Abildgaard Kristensen, graced the venue and toured the entire pavilion.

Organised by Spiritz in collaboration with FIFI, ICF and HPMF this pioneering initiative is set to redefine the alcobev industry landscape. The opportunity is extended by ITPO to Spiritz to create this first of its experience.  The event, running from March 4-8 in Hall 01, First Floor (near Gate No. 06), promises an exciting lineup of discussions and interactive experiences in the days ahead. The highly participated FIFI Pavilion is poised to take engagement to the next level, offering visitors an even more immersive experience.

As Madhu Mandapam 2025 paves a new way for India's alcoholic beverage industry, one thing is clear—this dynamic gathering marks the dawn of an exciting new era.