Stoli launches bold new Halapeño Pepper Vodka

Vodka brand Stoli has expanded its flavoured portfolio with the launch of Stoli Halapeño Pepper, a fiery new expression designed to add a spicy twist to classic cocktails.

Created with the iconic Bloody Mary serve in mind, the new variant responds to growing consumer interest in bold flavours, while also catering to bartenders seeking distinctive, cocktail-forward spirits. The launch underscores Stoli’s continued focus on innovation within the vodka category.

Notably, Stoli Halapeño Pepper is the first Stoli vodka to be produced and bottled in Louisiana, USA, further reinforcing the brand’s pioneering credentials. Drawing inspiration from the region’s celebrated food culture, known for its robust flavours, warm hospitality and signature spice, the vodka aims to capture that spirit in every sip.

Crafted using a natural grain base, the vodka undergoes an advanced filtration process, including charcoal filtering followed by a final polish, delivering a smooth, high-quality finish alongside its vibrant heat. Positioned as both bold and accessible, Stoli Halapeño Pepper is targeted at consumers looking to elevate their drinking experience with an extra kick.

To support the launch, Stoli has partnered with leading American premix brand Mr & Mrs T on a range of promotional initiatives. These include value-added packs and social storytelling focused on the Stoli Halapeño Bloody Mary serve, with the official recipe featured at the end of the campaign.