Suntory, Ospree open largest GTR shop-in-shop

Suntory Global Spirits has opened its largest-ever Global Travel Retail (GTR) shop-in-shop at Chhatrapati Shivaji Maharaj International Airport’s Arrival terminal, marking a strategic partnership with Ospree Duty Free. The 33 sqm boutique marks a pioneering multi-brand, cross-category concept from the spirits giant.

Designed to offer a seamless and enjoyable experience for arriving passengers, the shop-in-shop showcases the depth and diversity of Suntory’s exceptional spirits portfolio. The layout features easy-to-navigate branded wall bays, gondolas, and merchandising pillars, encouraging travellers to explore a wide array of Scotch, American, and Japanese whiskies, including Bowmore, Maker’s Mark, Hakushu, and Hibiki.

The concept is a carefully curated blend of ‘East and West’, catering to the tastes of discerning travelling consumers. In addition to its premium whisky offerings, the boutique features dedicated sections for Haku Vodka and Roku Gin, expanding the appeal to white spirits enthusiasts as well.

“We are elated to partner with Ospree Duty Free in creating a vibrant shopping experience and offering our diverse portfolio of premium spirits to arriving travellers at Mumbai Airport,” said Ashish Gandham, Managing Director – Global Travel Retail, Suntory Global Spirits.

Dedicated displays throughout the store highlight the heritage, provenance, and craftsmanship behind each featured brand, enhancing the overall shopping experience and adding depth to the passenger journey. A striking pillar installation equipped with large LED display screens serves as a focal point, promoting new launches and limited editions to drive engagement and incremental sales.

“India stands out as one of the fastest-growing markets in aviation and travel retail, with arrivals driving 70 percent of sales. We are confident that our multi-brand space will swiftly transform into a must-visit destination for the many spirits enthusiasts arriving in Mumbai," Ashish added.

The boutique’s offerings will be refreshed regularly through engaging promotional campaigns and activations aimed at delivering a dynamic retail experience.