Suntory partners Qatar Duty Free for luxury pop-up

Suntory Global Spirits has teamed up with Qatar Duty Free to launch the first-ever House of Suntory experiential pop-up at Hamad International Airport, Doha.

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Suntory partners Qatar Duty Free for luxury pop-up

Suntory partners Qatar Duty Free for luxury pop-up

Suntory Global Spirits has teamed up with Qatar Duty Free to launch the first-ever House of Suntory experiential pop-up at Hamad International Airport, Doha. Running from 6 July 2025 to January 2026, the 20sq m activation is strategically located at the Departures terminal’s South Node, outside the main liquor store.

The space blends Japanese tradition and modern design with Machiya-inspired lattices, digital screens, branded lightboxes, and Ikebana floral installations, offering travellers an immersive showcase of Suntory’s celebrated whiskies Yamazaki, Hakushu, and Hibiki, alongside premium white spirits.

Suntory partners Qatar Duty Free

Visitors can explore the brand’s philosophy of Wa (harmony), Omotenashi (hospitality), and Monozukuri (craftsmanship), and learn about the art of Tsukuriwake, or diversity in whisky making. Hibiki takes centre stage with a striking display, including rare limited-edition releases. A key highlight in Q3 will be the ultra-luxury Hibiki 40 Year Old, with only 400 bottles available worldwide.