Suntory with DFA launches 1st Latin American whisky showcase

Suntory Global Spirits, in partnership with Duty Free Americas, has launched the first-ever showcase for The House of Suntory whisky portfolio in Latin America at Tocumen International Airport, Panama, known as the ‘Gateway to Latin America’.

The showcase at the hub, which is the primary international airport serving Panama City and a key airport for travellers from Central and South America, serves a strategic expansion of Suntory Global Spirits in the Americas, addressing the growing demand for Japanese whisky in Latin America. “Our Latin America store network provides The House of Suntory with incredible exposure to whisky collectors and enthusiasts eager to explore the booming Japanese whisky category,” Dov Falic, Vice President of Duty Free Americas told the media. “Given the strict allocations, Japanese whisky is rarely available in the region, making this partnership with The House of Suntory even more valuable,” he added.

The showcase with high-visibility wall display features The House of Suntory’s high-profile range of whiskies, including Hibiki (a blend of malt and grain whiskies); Chita (a smooth and light single grain whisky); and Toki (the latest addition to the Suntory family, which is a distinctive blend of Yamazaki and Hakushu Single Malt whiskies, alongside Chita Single Grain whisky, balancing malt and grain through ‘innovative artistry’).

Suntory Global Spirits Global Travel Retail Managing Director Ashish Gandham commented: “As pioneers of the Japanese whisky category, it is essential for Suntory to lead in the markets where the Japanese whisky market is taking off, and our partnership with Duty Free Americas is central to achieving this vision to introduce our iconic brands to new consumers. Stay tuned for more exciting updates throughout the year.”