The GlenJourneys Cask Series enters India’s market

The GlenJourneys, a luxury single malt brand co-founded by actor Ajay Devgn and premium spirits company Cartel Bros has launched its Cask Series in the Indian retail space.

Crafted in the Scottish Highlands, the Cask Series, finished in rum, bourbon and sherry casks, has been curated exclusively for India, blending traditional techniques with innovative finishes that cater to evolving local palates.

Mokksh Sani, Co-founder of Cartel Bros, remarked, “Age refines a whisky, but a great cask defines it. Twelve years may give you a beautifully matured spirit, but a fine cask finish transforms it. Each expression in The GlenJourneys Cask Series reveals its own distinctive character on the palate.”

Ajay Devgn added, “Globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody, where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series thoughtfully curated to reveal the quiet power of time, wood, and artistry.”

The Cask Series is presently available at premium retail outlets in Mumbai at ₹6,409, with further rollouts planned in Haryana, Uttar Pradesh, Goa and Chandigarh from November 2025. The brand is targeting a sale of 10,000 cases by the end of this financial year.